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				Originally posted by Tom_PM  
I bet that if you find a big mainstream site and join their email list, you'll be presented with 6 to 10 boxes, pre-check or pre-un-checked to receive or not receive offers etc. 
Thats the same idea. 
 
Also, I'm going to bet that if allowing the webmaster to choose processor page options was more common, that you would see not only 1 or 2, but 5 or 6 crossale boxes on the majority of join pages. Half saying "Click here if you want xxxxxx" and half saying "Click here if you do not want xxxxx". 
 
This is ancient internet form practice.. 
			
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 I have absolutely no problem whatsoever with un-checked cross sale boxes.  There is nothing wrong with presenting options to the customer.  It is no different than asking "would you like fries with that"  The customer is presented a choice, and is involved and active in the transaction.
Your analogy about email lists is ridiculous.  If each pre-checked box on an email list meant that the customer was going to get dinged 29.95 a month on his credit card until cancellation for each pre-checked box, you absolutely would NOT see that.