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I bet that if you find a big mainstream site and join their email list, you'll be presented with 6 to 10 boxes, pre-check or pre-un-checked to receive or not receive offers etc.
Thats the same idea.
Also, I'm going to bet that if allowing the webmaster to choose processor page options was more common, that you would see not only 1 or 2, but 5 or 6 crossale boxes on the majority of join pages. Half saying "Click here if you want xxxxxx" and half saying "Click here if you do not want xxxxx".
This is ancient internet form practice..
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