Quote:
Originally posted by Nysus
Cross-sales are a GREAT opportunity for increasing revenues.
Why pre-checked though?
Provide something that entices the surfer to check the box and want the cross-sale; such as LightspeedCash.com does. They provide a quality product, and offer the cross-sale of another quality product which they allow you to view and browse beforehand and THEN check it if they want to accept the offer.
Cross-sales aren't manditory, but why do they make them Pre-checked? Why not leave them unchecked? Why not? Because surfers don't uncheck them, don't cancel, a % allow the rebill but cancel, and a % don't chargeback.
If they left them unchecked their revenues would go down because what they offer isn't worth what they charge (in their cross-sales).
Solution? Offer cross-sales surfers would want. You'll actually make more money because you'll retain them as well.
Matt
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I agree prechecked cross sales depend on the surfer not paying attention. Which is more often then not. Adult will always be this way because its the make the quick buck theory and no long term thinking.