Quote:
Originally posted by wyldblyss
Very well said. Cross sales are not mandatory...either the sponsor offering them or the customer taking them. Everyone has the option
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Cross-sales are a GREAT opportunity for increasing revenues.
Why pre-checked though?
Provide something that entices the surfer to check the box and want the cross-sale; such as LightspeedCash.com does. They provide a quality product, and offer the cross-sale of another quality product which they allow you to view and browse beforehand and THEN check it if they want to accept the offer.
Cross-sales aren't manditory, but why do they make them Pre-checked? Why not leave them unchecked? Why not? Because surfers don't uncheck them, don't cancel, a % allow the rebill but cancel, and a % don't chargeback.
If they left them unchecked their revenues would go down because what they offer isn't worth what they charge (in their cross-sales).
Solution? Offer cross-sales surfers would want. You'll actually make more money because you'll retain them as well.
Matt