I don't get how people can't control:
- purchasing a product
- picking up this object
- setting an object on fire
- putting burning object in mouth
That's a lot of chances to catch yourself and say "Oh, no, wait.. bad idea".
'If something is on fire, don't put it in your mouth.'
.. isn't that, like, Mammal 101 ?
The primitive part of your brain should be protesting.