Quote:
Originally posted by Kristian
TGP can convert better than SE. You need to get the right timing, sponsor, content and design. If a spot costs $2k, I'd expect it to generate $4K to $8K, depending on the above criteria. TGP owners sell spots so they have a certain degree of fixed - as opposed to variable - income; extending their revenue streams.
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TGP traffic will never convert better than SE traffic if you have the ability to market to both. TGP traffic can make good money but give me 100k of se hits or 100k of traffic from any TGP and I know what'll make me the most every time.