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PR is important if you're targetting good keywords. Anchor text is also extremely important though. You can't just buy a PR7 domain, put up a page for the keyword you want and expect the PR to do the work. The links from the high PR pages should have good anchor text. On site optimisation should be good for google too. I find it's less important in yahoo though. Yahoo as far as I can tell seems to be all about anchor text.
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icq 279990726
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