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It's called supply and demand. The supply is low while the demand is high, of course they're going to raise prices. You're willing to pay X but Bob is willing to pay X + 1, they're going to take Bob's offer before yours. Now before you cry about it not being fair, step back and realize that you would do the same. Who would take a $10 an hour job when they can do the same exact thing for someone else and make $11 an hour?
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I didn't have to buy any plywood, but I know several of those people really couldn't afford it to begin with, much less at the new prices. And I don't make it my business practice to increase the cost of goods based on the misfortune of others. If I know my profit margin is good, would I risk losing future customers to make a few extra bucks, or would I want to keep them as long term customers? I personally will now be going to Lowes for as much as possible now. I fully understand the concept of supply and demand, but a business in the community has an ethical obligation to that community. If the price hike was brought on by the manufacturer of the plywood then they have every right to increase the cost to keep their profit margin, but I'm sure the plywood in this area is all shipped from the same warehouse in this region, but I doubt areas in the region that aren't in teh direct path of the storm saw the big jump.