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My suggestions:
1. Produce the best possible content.
2. Cross sell into other programs you own, e.g. own two separate programs.
3. Keep mailing.
4. Own your own TGPs/MGPs network.
5. Limit trial time access.
6. Use a merchant account instead of third party billers to reduce costs.
7. Along with several other large programs form your own bank so adult can deal directly with VISA and reduce costs.
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Make Levees, Not War
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