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I'm not one to over boast. All my advertising is truthful and right on the ball. It's trying to fit tons of information into the advertising space I got to work with is why I reword some stuff and change the focus occasionally.. Surfers also get tired of the same text and advertising from site to site. We got sites out all over the place and there's a substantial amount of traffic moving through them and lots of repeat visitors on different sites throughout the network as well. Change is needed and a welcomed thing. I'm quite comfortable with changing my copy and advertising. It's what keeps bringing up CTR and conversions.
I personally think my methods are on the ball, but I'm a 'tinker' type of person who always strives for more so I'll always be rounding that ball just a bit more each time striving for a perfection in advertising which is a heck of a lot more than I can say for most people in the biz for as little time as myself.
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