It may be scripted, and the winner's decided beforehand, but I still enjoy watching WWE SmackDown every week. I think that the show has some of the funniest scripts on television today, and from a marketing aspect it's absolute genius.
McMahon and company do a hell of a job in putting together sports and entertainment in a package that continuously sells out major stadiums and arenas not just week after week, but 2 to 4 times a week non-stop. I don't see any other group with that kind of consistent marketing success in any field.
