09-01-2004, 02:38 PM
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Industry Pioneer
Industry Role:
Join Date: Oct 2002
Location: USA/EU/ASIA
Posts: 5,401
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Quote:
Originally posted by Kimmykim
Tucker's right.
DRM can be a seamless process to your members on the front end, it also works very well for satisfying the cross indexing requirements required in the new 2257 compliance proposals.
The only time the consumer realizes there is DRM in place is if they are not authorized to watch the content because they either didn't pay for it to begin with or they haven't continued to pay per the DRM specs that you create when you wrap the content.
DRM is NOT about protecting content. Yes, that's an added benefit to the whole process, but at the end of the day DRM offers you the chance to continue marketing to consumers that want to utilize your content but don't want to pay for it. And it gives you the opportunity to create new members, either to your members area, or for specific content they are trying to watch, once again, on your specs for your content.
DRM also allows you to produce trailers and other promotional materials that surfers can view, then giving them the option to purchase memberships or more content from you after they've decided they like your content.
Saying that surfers don't like it is pointless. Surfers don't like to pay period. You increase the chances of a surfer paying you money -- one last time, with parameters YOU set -- and thus you make MORE money, not less.
For instance, you've got a surfer who joined your site and cancelled during his first month. He happens to like one episode or one movie in particular from your site, once he has cancelled, you don't have to charge him a full months membership if he doesn't want to pay that in order to watch one episode, you can sell him that episode alone for a month or a set number of plays, or for life if you want.
This is a situation where the pros far outweigh the cons.
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As if I said it myself!
PS. Playa DRM owns the industry in terms of price and functionalities.... hands down  |
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