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Haven't we been in this thread before, and before? Ditto to what Jason said and moreover, we usually see higer conversion rates with pay per view sites than with members sites.
As far as who? You need to first consider what you need this to do and why. Then contact the providers out there and see how close their solution is to your business model. Playa and DRM Networks have been doing this for some time and have many great features. In many ways we're the same and in other way we are not.
What is important is that we are all advocates of this technology, not so much as a business for ourselves but to change the way we view content. Anyone engaged in this will agree that this is the future of content distribution so the question is, which direction do you think it will go?
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