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Why people say they lose money by using DRM is beyond me. I think it comes from a lack of understanding or use. Our clients make MORE using it so I am confused about this.
I am going to start a series of helpful tips to get everyone more familiar and encourage you to try it out, even in a small way for free to get your feet wet.
Lets call this the ?IN DA / ON DA? Project
DRM USE #1 ? IN DA MEMBERS AREA
Let us take a members area for example; lets say that your members only get to watch the videos WHETHER OR NOT they are online for their membership period. If they don?t renew they cannot watch the movies anymore but are offered a rejoin the site offer at a discounted rate or some other up sell. You could also let them continue to watch the movies but then pop them to up sell offers every time. That is friendly, it says pay to play. You can?t walk into an arcade and not pay to play video games, why should it be any different on the net?
Next topics will include On Da free sites, On Da front ends, and Da viral marketing piece.
More to come.
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