I've always beleived in keeping detailed records and statistics, especially on sales and traffic.
So for the last few days I've been documenting sales of sets and videos over the last three months, hopefully will find the time today to take it up to 6 months.
The interesting thing is
NEW CONTENT IS NOT SELLING.
We release 8 or more new sets a week and besides mailing out to all our registered users, I have started to spam the boards again with a poster on the new sets,
see link. This brings a boost to the turn over and a lot of compliments.
Hoqwever what I'm seeing in the statistics is people are not buying the new sets, they are buying content that is over 3-4 weeks old. This I find vwery strange as every one is always telling me that exclusive is the way to go.
A set is exclusive to a surfer if he has not seen it before, if he has not seen the girl before even better. A lot of our girls are brand new to modelling, with no one else and pretty good looking. So why are people buying sets that are 4 or more weeks old when they could be buying content that is fresh and brand new?
Over all the more I see what a set is worth after three months the less I want to shoot custom, selling non-exclusive is worth twice what most people want to pay for custom. Especially when it comes to boy-girl and girl-girl content.
So anyone got any comments?