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Well, may be I told something wrong, but it is not totally free. Free means 14-days trial and you can decide if you need this toolbar or not.
Skip "annoying", actually it does not have anything anoying, if someone likes toolbar it would be really good for him.
As for advantages of this toolbar (for webmaster):
1) An option to "steal traffic" from other sites. That is a keyword replace function where you can turn text to links.
2) An option for dynamic update, that will update toolbar look and feel for all your toolbar users without needs to reinstall and without visiting your site at all.
By my opinion that is the most important advantages in compare to other toolbars currently available on the net.
And again, I do not need your traffic, I am selling this service and get monthly $$ for subscription.
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