Quote:
Originally posted by GatorB
I don't know why someone would not continue just because they see a warning page?
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It's not that they wouldn't -- most WOULD. This is about maximizing conversion on the initial click. In 1,000 clicks, you know a few would close the browser window or hit "back" button. The override switch lets you show them T&A right away.
We HAVE found it makes a (small but meaningful) difference.
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