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My experience with Findwhat is that it doesn't convert on the large niches. They have a ton of traffic but do some due diligence before joining. Their minimum bid (for new accounts) is 5c. Do a few adult searches, you'll notice that almost all their bids are at the 5-6c area. The marketplace settled at around the minimum in terms of CPC so that should tell you that the traffic quality is not that great.
Best of luck.
WG
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I play with Google.
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