Oh Colin I enjoy nice cars and a bit of glamour also. But this type of advertising seems like your holding someone down and feeding them shit. Err, maybe that?s a bit crude, well your saying I like nice cars and I like to spend allot of money so if I show this to a webmaster he knows I'm the shit

and will sign up. But at the same time your setting a 99% of the time unobtainable goal for that Webmaster. Do you agree?
There is a level for things and a happy medium. You market a pet rock bro, and at the same time ill come out with a solid program, within 4 months your ?novelty? will wear off and ill be racing helicopters against lightspeed ;-)
Hells take them for example, solid company, great business model, excellent support and real people, and there is a hell of a lot of webmasters out there making solid bank with them. That?s marketing.