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BrettJ · 01-15-2002, 06:52 AM

now to commment specifically on gonzo marketing ...

I get a vague sense of what you are trying to do. by all means, correct me if I missed it.

basically you want to promote a program... like CEN ... by promoting a lifestyle. You should sign up for this program because, we party hard with george clooney, own $6,000,000 homes, and sleep with J Lo.

But, really, I don't give a fuck. Because we're not bank rolled by VC...we've had to do this on our own... the bottomline is very serious business... we don't take it lightly. It's about money. When companies have a shit load of it ... they might start to get a little cocky... but most companies are financially very conservative - as well they should be. Cash is King - Keeping a handle on it is critical.

My point is just... that I might sign up and test a program that I hear about thru a catchy ad/marketing campaign...but it's just a test ... and I'm going to stick with the one that is the most profitable...not the most glamorous.

the last thing is that ... while there may be merit in a man gambling with 40,000$ (suggesting his program makes him a lot of money...I could probably make money with it too). It also has negative connotations...

1) he is getting too much off of my traffic...and should share more of the profits with me.

2) if he risks that kind of money at a casino..what's he doing with his business? Should I invest any time/effort/resources into that company? unfortunately... perception is reality.

Exagerating reality... may create an uninteded reputation that kills your brand...and jeopardizes your business.

01-15-2002, 06:52 AM
BrettJ ol' timer Industry Role: Join Date: Jan 2001 Location: Seattle WA Posts: 4,715	now to commment specifically on gonzo marketing ... I get a vague sense of what you are trying to do. by all means, correct me if I missed it. basically you want to promote a program... like CEN ... by promoting a lifestyle. You should sign up for this program because, we party hard with george clooney, own $6,000,000 homes, and sleep with J Lo. But, really, I don't give a fuck. Because we're not bank rolled by VC...we've had to do this on our own... the bottomline is very serious business... we don't take it lightly. It's about money. When companies have a shit load of it ... they might start to get a little cocky... but most companies are financially very conservative - as well they should be. Cash is King - Keeping a handle on it is critical. My point is just... that I might sign up and test a program that I hear about thru a catchy ad/marketing campaign...but it's just a test ... and I'm going to stick with the one that is the most profitable...not the most glamorous. the last thing is that ... while there may be merit in a man gambling with 40,000$ (suggesting his program makes him a lot of money...I could probably make money with it too). It also has negative connotations... 1) he is getting too much off of my traffic...and should share more of the profits with me. 2) if he risks that kind of money at a casino..what's he doing with his business? Should I invest any time/effort/resources into that company? unfortunately... perception is reality. Exagerating reality... may create an uninteded reputation that kills your brand...and jeopardizes your business.