Quote:
Originally posted by Tom_PM
Every annoying commercial should be studied and learned from in your marketing 
True enough, the drug commercials bother me on several levels. They claim for every 1 dollar spent on drug ads, the return is over 4 dollars. But we know it's because they charge so much.
Besides, drugs should be dispensed to patients, not to customers. There is a serious breakdown when patients go to doctors just to get a drug they see in a commercial. But thats the game.
Should have invested in drug companies in the 80's, I'll tell you that much.
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Drug commericals definitely need to be made illegal. The hypocracy is amazing when you think about it. The US is fighting a "war on drugs" yet their citizens are encouraged to run to their doctors and ask about all these new drugs that the pharmeceutical companies are comming out with.
Consumers are in no position to be inquiring about medications. It's their doctor's job to make educated decisions and advise. Not companies looking to make a profit.