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The ONE Factor which decides what makes a successful website...
People can come here and preach about how its the design that converts traffic into sales. How certain color schemes and intricately placed text links make the difference.
While all that may effect a fraction of your traffic there is still one factor that remains constant and will ALWAYS be the most important:
CONTENT
Content is what makes a successful site. It is what generates traffic. It is what converts traffic to sales. It is what keeps those sales for 3 - 5 more months. There is NO substitute for content. You could have the most SE Optomized site on the planet, the cleanest and most "scientifically correct" design, but after the visitor signs up and sees that what he just dropped $30 to see isnt really there...you can bet that $30 either will not be there next month, or it will be CHARGED BACK.
I dont want to sound like a prick or anything. Im just bringing this up to refresh everyones memory. The big players...the real players...already know this.
Feel free to discuss...
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