Quote:
Originally posted by FTVGirls
30,000 active members at 50-100 signups a day? you must be kidding. At very good retention rates expect no more than 6000 active members.
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Glad to see someone being realistic here.
Most sites aren't going to retain members much past 35 days on average, especially if they have jaded surfers who've seen it all. Some of the amateur sites or reality sites, and I mean a slim some, might do better on average but with the number of daily sales this site is doing I wouldn't expect it.
Also, are the initial sales on trials or are they full monthly?
The next question to address is whether or not the processing can transfer to you and what happens when it does. If the sale would require changing the descriptor that the members see, you can immediately figure you're going to lose a large portion of members when they see the difference in the billing on their cc statements.
And last but not least, does this site have 2257 that will be compliant with the new regulations? If not, I wouldn't consider touching it for 25% of what it makes each month, much less a year, since finding the records and getting them into compliance will cost a fortune.