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The rolexgirl domain did generate some heat for SoBe. A lawyer called and told SoBe to hand it over. SoBe had his lawyer call the rolex lawyer and yell at him for about 5 min. SoBe never heard from the rolex lawyer again.
And you are allowed to build a site with any domain if the domain provides information which is beneficial to the public. Look at paypalsucks.com
SoBe Knows the law.
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