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Actually, I think it's pretty smart, and here's why...
People talk about drama and GFY at shows. ALWAYS. It never fails. The board drama, the stupid stuff, contests, hated personalities, funny ads, etc.
In every conversation that GFY is brought up in, somebody will say "hey did you see the new skin from Pimp Roll? The blue links are hard as fuck to see, I hope it doesn't last long. I need my juicy fix!"
And there you go kids, a lesson in viral marketing... good job guys.
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