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Do you sign up for a program because of their pics of Dollars and nice Cars?
I've always wondered why people who design sponsor sites don't focus on CONVERSION, RELIABILITY, and TECHNOLOGY in pushing the core essence of a sponsor program.
Indeed, a thinking person wouldn't normally be sold by the images of dollar bills, champagne, and Ferraris for a NEWLY LAUNCHED program.
Perhaps, they would be wowed by statistical reports, audits, server logs, layout analysis, niche breakdown, as well as the sponsor site's understanding of how porn marketing works online.
In essence, why not focus on SELLING CREDIBILITY?
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