Quote:
Originally posted by fr8
How can I bring in more SE traffic without it $$$ costing $$$ me an SEO guru?
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Pick Your Target Keywords
How do you think people will search for your web page? The words you imagine them typing into the search box are your target keywords.
Each page in your web site will have different target keywords that reflect the page's content.
Your target keywords should always be at least two or more words long. Usually, too many sites will be relevant for a single word. This "competition" means your odds of success are lower. Don't waste your time fighting the odds. Pick phrases of two or more words, and you'll have a better shot at success.
Position Your Keywords
Make sure your target keywords appear in the crucial locations on your web pages. The page's HTML title tag is most important. Failure to put target keywords in the title tag is the main reason why perfectly relevant web pages may be poorly ranked
Generating pages via CGI or database-delivery? Expect that some of the search engines won't be able to index them. Consider creating static pages whenever possible, perhaps using the database to update the pages, not to generate them on the fly. Also, avoid symbols in your URLs, especially the ? symbol. Search engines tend to choke on it.
the list goes on .....
