Quote:
Originally posted by Elli
A lineup creates a lineup - can also be affected by buyer satisfaction reinforcement.
For instance: "The most downloaded woman on the internet" makes you think that you're the only one who hasn't seen her, ie: there is a crowd that you want to belong to.
By telling people that they are a part of this crowd, you reinforce their buying decision. They feel special by being smart enough to be one of the people on "the in".
Now, how to create this?
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Obvious text stating it would be one approach but the credibility level would be low.
Reviews? "Objective" assessments?