Quote:
Originally posted by freeadultcontent
comments before edit.
Really depends, with user download speeds hitting 3mbps, grabbing the 32 episodes is quick and easy. Sucking the site dry during a trial could be very common.
Now if they know there will be a new scene every so many days, they may stick around for a bit. Then to counter the people signing up for trials once every month or two to snag all your content, make it clear they need to remain a member to get the updates.
Comments after edit.
Both I would agree with.
|
There's a much smaller chance of a surfer 'sucking a site dry' with less content than there is with more content. So if the surfer doesn't suck the site dry within the trial, then there's a great chance they'll convert to full membership.
It's all theoretical, but it makes perfect sense. Only a test would let you know for certain... however if the software is already available for this - why aren't bigger, better sponsors using it if it's so effective?
Check out Nasty's model. They're the top reality sponsor around, and they offer members ALL the content up front, while also making it clear about the contant updates of quality content.
Still seems like a no brainer to me. However I do see the problem with a person signing up for a trial, grabbing as much content as they can during that period, cancelling, and repeating the process until the site is "sucked dry." And honestly, there's no good way around it, unless you use DRM, but surfers hate that.
I think that the opportunity cost of these trial-only surfers is well worth it to increase the overall conversion rate from trial to monthly.