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If you can't get traffic on your own just try it out.
The traffic sellers traffic comes either from TGP skimming (choker/chickentraffic), big site networks with popups/unders or from doorway page networks.They know what they could earn with the traffic so they'll price it a bit lower but without the possible riscs of earning less than they sell it for.
You always have to ask them where the traffic comes from if the price is very low and if they can't show or proof anything it'll probably be hitbot/iframe/other scam traffic.
Bottom line: a serious traffic provider knows what his traffic is worth and will add the risc percentage of ~20-35%.Of course that's just average and if you have something really good your income might be better but that's the general rule.
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