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when I was marketing assistant of Multnomah Greyhound Park (how I really got the name "boneprone") my main point I really drve hard to the marketing deparment brain stormers was market the kid, market the kid, market the kid.
Our revenue was crashing the years before do to the influx of State Ran Video Poker in Bars here in Oregon. The gambling junkies were getting their fix on the very potent form of video poker. The greyhound park's highest rollers were droping 2 dimes a day in these fucking machines rather then coming to the park. Every ganbler was hooked. There was no way getting em back.
I looked out at the park one day and said FUCK! We aint gunna make it! All I saw were senior citzen people betting on our dogs!
The gamblers and rollers were gone! We had lost em to Video poker! Open all day long 7 days a weeks, how could we compete with being open only 4 days a week for 3.5 hours?
We couldnt. We were sinking fast!
So I got dirty. Real dirty.
I followed the marketing tactic of our big brothers in Big Tabacco.
I market to kids. 18 year olds to 21. College kids. Kids who have no idea as to what the power of gambling addiciton are. And kids with lots of mom and daddy's $$, and student aid, and Work Study $$.
These kids had no expenseses! Lived at home. They needed a hobby!
College Bikini Night at MGP was the thing!
Marketing to Portalnd State Uniersity, and evey comunitty college and on Top 100 pop radio stations was the key.
And it kept us afloat!
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