How is this any different than any other product saying they are better than another one and calling them out by name. If you are suggesting it's because of the claims I'll tell you a little trick they used to use when I worked in radio... Often a station would say "We're #1". They wouldn't have to be number 1 in the market, just number 1 at whatever they were comparing themselves to, such as #1 with men, #1 morning drive, #1 in their format, etc. All adult.com would have to do is say they beat ND in a poll of webmasters, wouldn't matter what group of webmasters.
