That's exactly what we have to do, and no it's not impossible. It's quite easy. I have my own in-house system done. Took just one afternoon to program.
The purpose of the URL database is so they can show up with a URL and you can go to your database, type in that URL, and immediately know who the model is instead of them standing around for hours while you search through records trying to match that photo up.
It remains to be seen what will happen to people who come up with better systems that don't follow the regs, but can still produce the model info immediately.