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Old 08-01-2004, 01:32 AM  
Nysus
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Join Date: Aug 2001
Posts: 7,817
Quote:
Originally posted by SEGuru
Hey Guys,

Just a few hints in finding a good SEO, as there are many people who seek it but really don't know what to look for in an SEO.

But its kind of difficult to know what questions to ask to know if they really know their stuff...without knowing SEO yourself! Catch 22.

First and formost, ask for a written proposal.

- In the proposal, you want to ask them to explain what their approach to SEO is.
- How they would apply their approach to your site's/campaign.
- Ask if they can give you guaranteed organic placement. If they say yes, they are most likely charletons. No one can make those guarantees unless its the engines themselves...so that should weed out some of the fakes.
- SEO's charge differently, some charge per page they build, or per keyword they attempt to place, performance, or flat retainer. Narrow down how you are comfortable paying and then go from there.
- Most serious SEO's will not show you their stuff, for obvious reasons. No one wants to lead people to successful pages within their niche to avoid codejackers and more competition. However, you can ask for references or even noting secondary listings that should be at the top that they feel comfortable with showing you.
- Ask lots of questions so you understand exactly what their plan of attack is. If you get double talk and skirting of your specific questions, then you should likely look elsewhere.

Also, attend the SE tradeshows and see who's staying with what's going on out there. SES starts this next week...I'll be in San Jose for it. As a business owner, you too should investigate these events as well as they are also good places to find top shelf SEO's as well.

If you need any other help drop me an email:
webmaster @ seguru.com
I think that's a bit flawed.

Any SEO that knows what they are doing would not divulge everything they know on paper, so then you don't have to pay him to do it for you.

Matt
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