Moore fucked up. He was trying to make a point , but did it in entirely the wrong way.
If you read what he did, he took an EDITORIAL headline and made it into a newspaper headline , thats a bit different than simply swapping a 3rd page headline for a top headline.
it would be something like quoting lensman with something written by someone completely different on GFY.com.
Or it would be even more close if they took a snapshot of
www.gofuckyourself.com and replaced a thread topic started by kak_azn as the top logo for the site