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I had a friend who used to be a pharm rep. It was amazing what her company wanted her to do. She had a budget (in the high high digits) to spend on her list of doctors in her area, in order to convince them to prescribe whatever drug she was pushing. Once they changed drugs to one that had more side effects and was less effective, but cheaper to make, so she had to try to convince doctors that it was better than the previous one! There is SO much money in that industry it's not funny.
Rounds of golf, catered lunches for the office staff and doctor, christmas presents, all just so the doctor will say, "Sure, leave some samples at the front desk. I'll order a larger amount next time you come."
So I'm thinking that this is what Bush is trying to end-around. It all depends on what kind of spin he gets for it.
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