The content is almost as important as the dialer itself as far as I am concerned. We have a TON of content on about every niche you could possibly think of. We have games, movies, chat, audio stories, probably about every nich you can think of is in there. BUT we have not one spec of ads, banners, or anything of the kind. It's JUST content and that's it. If they are paying that much money then they damn well shouldn't have to be bothered with alot of banners slowing down the loadtimes and getting them discouraged into leaving and not coming back.
Weh ave alot of things in ours that holds their attention so that they will spend more time on our dialer. While I am not sure how any other dialer operates their Content Areas, ours takes them to a page that lets them choose what niche they want right from the doorway.
In MY opinion, the content is ALL important!!
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Decide for your fucking self!
ProudMember of Boneprone-4-Life