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While the new formula remains secret, Li revealed several of the new criteria that would be used in ranking search results.

Items that will improve search rankings in the new formula include:

*Number of semi-colons on the page.
*Use of the term 'fluffy' in the domain.
*Heavier weighting for the .name top-level domain.
*Using seventeen empty font tags before the first hyperlink.

Li also mentioned some of the criteria that could get a site banned from Google's search results. Some of these items include:

*Claiming to have nude pictures of Britney Spears just to get page views.
*Having the sequence of letters "rtg" alone or within a word more than once on a page.
*Directly linking to Google search results without prior written consent from Google.
*Using the term 'blog' as a verb on any page within a site.

Webmasters, who try to optimize their Google search rank placement, questioned the search giant's new formula.
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