Micropayments in non-adult products is already big business. For example, I have seen the numbers of what most of as call silly flash game sites in europe and they are IMPRESSIVE. It's easier to implement such type of payments and increase your revenues when you have your own standard client base. Lately worldpay implemented a similar service with the difference it doesn't support adult content and it's way more time consuming to create an account. Pay as you click has a position in this industry and I believe we didn't see it so far due to complexity it requires to be implemented from the merchant point of view. If you have content or traffic you should look at it. At least give it a try because it has serious potentials by building your own client base and increasing it through time.
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