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I think you'll see more being announced.
What I've noticed though is it's not one company sponsoring a party, it's 4 or more. So there will probably be a couple less parties.
Companies are simply combining resources. That also gets these companies together where they may do business with each other, where they may not have before.
I don't think it really matters. This way, I may actually get to every party instead of picking between 3 good ones.
Like toodamnfli says, smart business.
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