Found this one in FHM magazine:
http://www.cuddleparty.com
What's a Cuddle Party? you ask. It is an event for adults to get together and explore affectionate touch and communication without it becoming sexualized. At these events, we create the safe space to talk about and explore what our needs are as adults when it comes to affection, intimacy and welcomed touch. In other words, CUDDLING!
That's right, C-U-D-D-L-I-N-G.