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There are three main points in doing that:
a) Grab eMails
b) Better Cascading
c) great with epoch flexpost
It depends a lot on how much info you ask for. In connection with epoch the best is in my oppinion Username, Password, Zip Code, Country, email address.
This will make the epoch flexpost form as small as possible and its no identifying information. If you ask for the real name, it means people have to give you rather personal info they might only want to give to the biller.
Adding address and such of course decreases the amount of fields people need to fill in on other billers, but its again very personal information.
Good Cascading Software will store the full address info after the first signup form is submitted anyway, so as long as they submit the biller like ccbill you will have all the data.
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"Think about it a little more and you'll agree with me, because you're smart and I'm right."
- Charlie Munger
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