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Review sites are a great idea but in practice I'm more skeptical. Advertising money/deals, affiliation with site owners, and the need to sell memberships just like a normal paysite can lead to inflated rankings.
I've read reviews where the description would lead you to believe a site is not even worth joining but gets a 76/100 ranking. That's conventionally a B to a B+ grade. There is also great discrepancy between the rankings from one review site to another.
I never thought about the retention issue until others here just pointed it out. I don't know if that's true but does appear logical that the informed user coming from a review site will probably join trials on numerous sites instead of becoming a loyal member to any particular one.
I'm sure it has it's benefits too and I wouldn't count review sites out. Just looking at it strictly from a business standpoint.
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