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There are benefits and costs for both methods. And probably more than I list.
Sponsor content.
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It will fit the site you are working with.
No need to go looking for it.
It's free.
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It's very likely to be saturated.
It ties you to the site you are working with and future traffic.
Bought content.
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You are in control of your site and your traffic.
You can re-use it down the line to open AVS sites or even your own paysite.
Much better chance of getting listed and the surfer seeing something new.
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You have to spend time and money
You have to really know what to look for, where to find it and where to use it.
You'll have to do some correcting or resizing.
Bought content is not for newbies.
Bottom line is we have some very very good customers buying content to put up on TGP and AVS sites, these guys are spending $200-500 a week on content, so don't ever believe buying does not work, for those who know how.
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