NaughtyAllie

There?s been a lot said regarding my NaughtyBank banners over the last couple of weeks. I?d like to take a moment to address this issue.

Here?s the situation: You?re a small amateur site and you don?t have the advertising budget or resources of a larger corporate sponsor program. You can?t really entice potential affiliates with offers of $100.00 PPS, 100% revshare, or give away a Ferrari. What you do have is incredible retention and conversion ratios, now all you need to do is come up with a creative way to gain some exposure for your program.

You need to think outside the box to come up with a way to capture the attention of potential affiliates in order to maximize your advertising dollar and achieve the greatest possible ROI. You make a tactical decision to use a provocative audio clip and allow it to continue playing even after ?mouse out?. The marketing plan is to swap out the banners with ones that stop the audio on ?mouse out? shortly after the initial flurry of anticipated exposure.

The plan works great and new affiliate sign-ups start rolling in over the first couple days of your campaign. Now here?s the dilemma, just as things start to quiet down on the board and you?re about to swap out your ?annoying? banners someone else comes along and starts another thread about the subject. Once again even more affiliates are signing up for NaughtyBank due to this additional publicity.

Each time the exposure begins to wane someone else starts yet another thread on the same topic (as many as 12 threads on the front page at one point). Everytime time a new thread is started you open up Outlook and sit back and watch the affiliate sign-ups roll in. Now, I ask you this: Would you swap out the banner right away?

Before you answer this question, think about the industry in which we all work. We?re not selling girlscout cookies! Take a look up at the top of this page, I think it says ?GoFuckYourself! Think about other banners you?ve seen/heard on here! I don?t recall the ?I?m a sweaty little cock holster? program owners being personally attacked for the way they chose to implement their advertising campaign. I don?t believe they were called, hahahaha (Veterans Day), piece of shit (AVM), pathetic twat (Equinox), godamn whore (iwantchixx), etc. I could continue but I think you get the idea.

Trust me, I?m certainly not crying about being called a few names. My point is simply that this is the same group of people who are claiming that my marketing practices are unprofessional, unethical, etc. That strikes me as being slightly hypocritical. If you start or post to a thread titled ?NaughtyBank Sucks?, on a webmaster board called ?GoFuckYourself?, and you insert a graphic of a hand flipping me off and saying ?Fuck You?, then please DO NOT expect that I respond in a professional manner.

Having said all that, I will be the first to admit that my efforts to gain exposure for my program certainly pushed the boundaries of what would be considered acceptable, even for a site called GoFuckYourself. I let the banners run on GFY for far too long, regardless of how many affiliates were signing up each time a new thread was started about them.

It certainly wasn?t my intent to embarrass people who work in a professional office environment, blast the ear drums of those who listen to music while surfing, or expose younger ones to profanity. As of now, I?ve changed out my banners for ones with NO audio while I revisit the merits of running them with audio that stops playing on mouseout.

Regardless of how you feel about my banners it should be noted that Jake and I run our webmaster program in a very professional manner. I?m quite sure that anyone who?s ever met or conducted business with Jake and I will attest to the fact that their dealings with us have been nothing but professional.

Thanks, Allie

__________________