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The ones I like best have cool flash files. I'm not so keen if they crash my browser, but if they are nice and slow, I can stare vacantly into space for a few minutes. Good chance for a break.
Then they should tell me how they are the top paying program and what unique sites they have (my favorites are the "60% partnerships" with lots of plugins, because I can play hunt the small print to find where it says 50% after deductions and then figure out what that means for the average 2-month membership).
Lots of promo content. Banners are best because surfers stopped clicking on them a couple of years ago and that saves me having to track my traffic. When you do your hosted galleries, make sure the URLs can't be scanned by link checkers and that scripts like Comus won't be able to capture any thumbs. There are a couple of producers who are very popular sources for blowout content, but if you are worried their stuff might pull too many hits, there is some really good stuff out there: no gamma corrections, nothing, so your URL will stand out real well.
It's always encouraging to know that the program has been "beta tested" by some heavy hitters for a few months before the riff-raff got let in. I don't want the risk of promoting something the surfers haven't seen yet.
And attention to detail is important. For example, make it so that the only way I can change my account information is to email someone who never reads their emails.
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