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Sponsor content can be saturated, so the chances of getting it listed on TGP's etc. are much less than "fresh" content you purchase.
If you buy your own content it may sell better however it may not fit the site you are promoting and may result in a dissatisfied member.
Ideally, knowing your sponsor and what they have on their site and using fresh content that fits would work. That way, the sponsor might not have the same set, but perhaps the same model on their site. Sponsors tend to purchase from a select group of content providers thus purchases from the same ones might be a good idea.
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