Although what they do is unthetical and probably illegal under the Fair Trades Laws and TradeMark Laws. Going the way of Distributed Denial of service Attack will have you all shutdown by the FBI and Ash*****. What you guys intent to do is now an act of terrorist under the new laws they passed.
Playboy and Hustler are on that list as well. If you have a Trade Mark on your domain, then your keywords should be protected because they can't use your name to make money without your aproval.
Send in the Suits, when they see it will cost more in legal action then advertising revenues, they will settle because their shareholders will be very unhappy.
As for your DDoS, once they filter traffic at the router from your IP's, what will you do after that?
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