His program is not very well thought through
It only works if you enter
www.domain.com not as example
www.domain.com/whatever.html.
It only works in IE5.5+ not any other browsers(but that is also most of the surfers)
He did not sounds like a typicly add sales person wich mean he is probably both the writer of the program the promoter of the program and also the sale person of the advertising campaigns that will be running on the program.
It looks like he just have a normal account with exxxit.com called "flash713" perhaps because he need fundings for his project? or perhaps exxxit is buying traffic and then counting the traffic also.
So far I think it is a one man show but can easily grow big in no time
