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It depends. Negative publicity can get a lot of attention & if it's spun properly, can be turned into good publicity.
For example: The Naughty Allie banner has brought a ton of attention to her site. Love it or hate it, the drama has brought a hell of a lot more attention to her banner than anybody else who bought this month.
To combat the negative publicity (the folks who hate it), this could be handled by offering up a public apology & changing the banner. I bet a lot of folks would consider that a classy thing to do & would become Allie supporters.
Negative >>> Positive.
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